Sandhills Development sold Restrict Content Pro for 2x to 3x annual revenue
Pippin Williamson · SandHill Dev Sells $55k/mo Side Project for $1m+, Now Building 4 Other Products $3.6m Run Rate · Oct 4, 2020 · at 6:25
Pippin Williamson, founder of Sandhills Development, discusses the sale price multiple achieved in the divestiture of their WordPress plugin Restrict Content Pro.
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“We did. I can't say exactly where we got due to our contract. But it was definitely in the range of what we wanted.”
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More from Pippin Williamson
Restrict Content Pro generated $50k-$55k monthly revenue before its sale
“For last month, zero because the sale actually went through before last month, but at the time that we sold it was doing about 50 to 55,000 a month.”
Liquid Web subsidiary iThemes acquired Restrict Content Pro in September 2020
“It is public. It all went live on September first. And so if anybody wants to check it out, you can go to sandhillsdev.com. We wrote a blog post there. And the buyer was iThemes, iThemes.com, which is a, one of the brands under the liquid web family.”
Sandhills Development generates $311,000 monthly across its four software product brands
“So we run, we still run four separate product brands. And so that 311 is a combination of all four of those. With the largest being about a 130 to a 150,000 and the smallest being one to 2000 a month.”
Sandhills Development has no plans to sell its top earner, AffiliateWP
“At this point we have no plans to sell it. It is something that we're having a lot of fun with and it is our biggest moneymaker for sure.”