Segment co-founder and CEO Peter Reinhart shares operational scale and client metrics with Nathan Latka.
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“There are now a 300,000 websites using analytics JS under the covers. About 15,000 of those companies use segment.”
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More from Peter Reinhart
Insight
Reinhart: Segment drives growth via engineering content tailored to developers
“Yeah, frankly, it mostly comes from content that we write about the engineering problems that we're solving. So we're a little weird in that we're sort of a marketing tool, but we really actually sell to developers and engineers, VPs of engineering and CTOs. A…”
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Reinhart: Persuasive writing is more useful and powerful than math
“Writing about things that really matter to you persuasively and explanatorily that turns out to be much more powerful and useful than math.”
Peter ReinhartDec 27, 2017▶ 25:10886 SaaS: 27 Year Old Breaks $240m in Annual Revenue, Piping of the Internet
Insight
Reinhart: It is very difficult to sell the value of insights
“It's also very difficult to sell the value of insights.”
Peter ReinhartDec 27, 2017▶ 7:17886 SaaS: 27 Year Old Breaks $240m in Annual Revenue, Piping of the Internet
Insight
Reinhart: Data integration is a much bigger problem in enterprise than startups
“I think you can't stay stuck in, in small startup land forever, and at least for us, I think the problem that we're solving, this sort of integrating data problem, is actually, it's a much bigger problem in the enterprise than it is in, in the startup world, a…”
Peter ReinhartDec 27, 2017▶ 19:07886 SaaS: 27 Year Old Breaks $240m in Annual Revenue, Piping of the Internet
Insight
Reinhart: Paid advertising is typically ineffective for developer go-to-market
“The channels were not effective, and I think that is typical of a developer go-to-market.”
Peter ReinhartDec 27, 2017▶ 20:31886 SaaS: 27 Year Old Breaks $240m in Annual Revenue, Piping of the Internet
AssertionNot checkable as stated
Reinhart: Segment generates well over $8M in monthly recurring revenue
“Well above that, yeah.”
Peter ReinhartDec 27, 2017▶ 23:04886 SaaS: 27 Year Old Breaks $240m in Annual Revenue, Piping of the Internet
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