Parasonic's razor-and-blades model: cheap device with $1-$5 disposable combs
David Tavor · 634: Lice Killing Brush Raises $2.2M Pre-Sale, Retail For $20 Bucks to Kill Lice with No Chemicals with CEO David Tavor · Apr 19, 2017 · at 9:03
David Tavor, CEO of Parasonic, outlines the razor-and-blade pricing model for the company's ultrasonic lice removal comb.
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“It will comprise of three elements. One element will be more expensive around a few tens of dollars. And the rest will be disposable for a few dollars. One, two, up to five dollars the teeth of the comb. Would be disposable, and maybe the gel itself if we are going to use the gel, maybe.”
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“We have completed a clinical trial just a few days ago. Very, very successful, and the idea is and the most important thing is that with one treatment of a few minutes, we kill the lice and the eggs.”
Tavor's other startup built a toothbrush that displays real-time plaque
“One, we developed a toothbrush, that's a clever one, that for the first time in the world you are going to see, actually, the plaque in, on, on, on your smartphone, or projected on your, on, on your mirror in front of you, while you are brushing.”