Filestage sees 6% to 7% monthly revenue churn on small accounts
Nicholas Dorn · 1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR · Nov 17, 2018 · at 10:11
Nicholas Dorn, co-founder of Filestage, discusses customer churn dynamics with Nathan Latka.
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“Six percent, seven percent, something like that.”
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More from Nicholas Dorn
Nicholas Dorn says Filestage has experienced zero enterprise customer churn
“In enterprise, we never had any churn so far in, let's say in mid-market we had, yes, so agencies and so on, but these were then people that were like saying, okay, it doesn't fit with our customer base.”
Nicholas Dorn says Filestage generated roughly $5,000 in MRR a year prior
“A year ago we were like, I don't know, making maybe 5000 MRRs.”
Nicholas Dorn says Filestage spends zero on external marketing and ads
“At the moment we have zero marketing spendings at external costs, so no Facebook, advertising, anything like that. So zero here, and then we have internal costs. And this is like, we have two, two full-time people doing marketing for us. And then it's me in sa…”
Nicholas Dorn estimates Filestage's customer acquisition cost at 300 to 400 euros
“Last time I calculated it was around, I think, 304 hundred euros.”