Horn: Darker colored Tinitell devices outsell brighter colors
Mats Horn · EP 608: Tinitell Raises $4M, Ships 15,000 Units of Watch That Calls (No Phone Needed) With CEO Mats Horn · Mar 24, 2017 · at 12:04
Mats Horn, founder and CEO of screenless kids' wrist-phone company Tinitell, discusses customer color preferences across Tinitell's product catalog.
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“Well, the darker colors are actually selling better than the brighter ones.”
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More from Mats Horn
Horn: Tinitell's pre-money valuation grew 50% to 100% every round
“By doing smaller rounds, I didn't dilute myself and the rest of the team as much, so for every round we've raised money the company value pre-money value has increased between 5200%.”
Horn: Tinitell raised $4M across three sequential equity tranches
“We've raised money three times. So first time was two million. Second time was one. Third time was one.”
Horn: Tinitell has roughly 10,000 individual end-customers
“I guess you could say it's roughly 10,000 individuals right now. We have some stock with the retailers and stuff like that.”