Ellis: Scaling to $1B Requires Integrated Teams, Not Isolated Growth Hacks
Sean Ellis · 646: He Coined Term "Growth Hacking" After DropBox, EventBrite, LogMeIn Work, Now Launching Book "Hacking Growth" with Sean Ellis · May 1, 2017 · at 24:57
Sean Ellis, who coined the term 'growth hacking', contrasts superficial tactical hacks with systematic cross-functional growth teams.
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“You can't scale to that level on just clever growth hacks that one or two people are doing. You need to have a very integrated, coordinated team, and the best time to build that into your business is early when the culture is still malleable to do it.”
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