Assertion certainty 4/5 debate potential 2/5

Dubey: Retention grew 7x after deploying engagement platform

Ashu Dubey · No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212 · Mar 31, 2016 · at 3:28

Ashu Dubey, co-founder and CTO of 12 Labs, describes the retention impact of their B2B engagement platform on their consumer app.

0:00 / 0:05exact quote · 5.2s
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“Our retention has gone up seven times since the moment we started using our engagement platform.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Ashu Dubey

Disclosure
Dubey: 12 Labs founders would refuse an $8M buyout
“So, I mean, if we had to make eight million dollars, we won't start this company. We are looking at a much bigger market, so the health is the health, the industry in US itself is more than eighty billion when I last checked, more than eighty billion dollars m…”
Ashu Dubey Mar 31, 2016 ▶ 7:48 No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212
Assertion Partly supported
Dubey: Recent Y Combinator company valuations typically range from $8M to $15M
“YC companies, like, it's a range, but yeah, I mean, eight million to fifteen million is the common range for the recent YC companies.”
Ashu Dubey Mar 31, 2016 ▶ 5:59 No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212
Disclosure
12 Labs raised $1M priced seed round led by Marc Benioff
“We raised money last year, actually into a, from led by Mark Benioff of Salesforce and several other well-known angels in the Bay Area... We raised approximately a million dollars... It was a priced round.”
Ashu Dubey Mar 31, 2016 ▶ 5:03 No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212
Disclosure
Dubey: Marc Benioff invested in 12 Labs after co-founder cold outreach
“Durga used to work at Salesforce. He, actually, he didn't know Mark, but he reached out to Mark once we decided he's going to do a startup, and Mark was interested. He liked the idea. He liked our data science angle, because we wanted to fix the engagement usi…”
Ashu Dubey Mar 31, 2016 ▶ 12:59 No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212
Disclosure
Dubey: 12 Labs makes no revenue from Applause app
“So on the app, we are not making any money. It's free.”
Ashu Dubey Mar 31, 2016 ▶ 2:43 No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212
Assertion Not checkable as stated
Dubey: Applause app has reached over 500,000 downloads
“We have half a million, over half a million downloads so far.”
Ashu Dubey Mar 31, 2016 ▶ 2:51 No Way This Fitness App Worth $8m With No Revenue with Ashu Dubey of GetApplause EP 212
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