Mada Seghete, co-founder and CMO of Branch.io, discusses the company's total capital raised to date with Nathan Latka.
Insight
Selling software to developers is hard because they prefer building internally
“The people that have started use us for free, and if you think are usually the developers and it's very hard to
[754] Mada Seghete: To convert a developer into a paid product because they think they can build it themselves.”
Assertion Not checkable as stated
Branch maintains less than 5% annual gross churn
“Five percent.
[673] Nathan Latka: Less than five percent.
[674] Nathan Latka: Okay, and that's gross churn.
[675] Mada Seghete: Yes.
[676] Mada Seghete: We do have very, very little churn.
[678] Mada Seghete: Most of our churn is actually, I think more than ha…”
Prediction Not checkable as stated
Seghete expects 70% of future growth to come from new customers
“I think it's probably going to be fifty-fifty or probably more like thirty-seventy.
[847] Mada Seghete: 30 coming from expansion, 70 from new customers.”
Disclosure
Branch is completely free for apps under 10,000 monthly active users
“If you have under 10,000 monthly active users, it's actually, everything is free, but above that, we have a few tiers, and then we have, like, an enterprise tier for real customers.”
Assertion Partly supported
Branch powers 60% to 70% of the top 200 mobile apps
“We are in over 50,000 apps, and you know, I think 60 or 70% of the top 200 apps have branch, and that there's a lot of infrastructure.”
Disclosure
Branch targets 18 months of runway for every funding round
“Yeah, I mean, I think every, every fundraiser we've done, we've always thought between, usually the 18 months is usually the runway to go for. That's usually what we've done.”