Hedges: Pre-Built Marketing generated nearly $700k from 1,000 customers
Zach Hedges · Copy his Playbook: His First $25k in MRR Came From Affiliates · Apr 25, 2021 · at 8:39
Zach Hedges is the founder of AIMI Social. Discussing the product's history with host Nathan Latka, Hedges shares revenue numbers for the initial desktop software version prior to rebuilding the platform.
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“So we launched prebuilt marketing, which was the first version of the app was desktop app only. That was at the end of 2018. And between 20 18 and 20 19, we did almost 700,000 in revenue in that year with those thousand customers. Yeah. They were all paying 127 dollars a month.”
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Hedges: SaaS onboarding should deliver value before requiring user customization
“Show them the content. Show them the value as quick as possible. Let them see what the value proposition is, and then Nurture them through drip campaigns and emails and driving them into our Facebook group to then want to go through our help desk article and l…”
Hedges: AIMI Social built proprietary AI models instead of using GPT-3
“No, actually we launched this company in 2017. We created our own learning models, our own content creation models. We launched our first product at the end of 2018.”
AIMI Social pays 30% first-tier and 10% second-tier affiliate commissions
“First tier was around 30%.
Other tier was around 10% of commissionable volume.
we also have bonus pools.
So quarterly bonus sales pools based upon the gross sales of all tiers in there.”
AIMI Social acquired over 300 customers in 72 hours via pre-launch group
“We put on over 300 people within 72 hours, 300 customers within 72 hours using a prelaunch strategy.
for, so four months before we launched Amy social in January of this year, we drove people into a Facebook group and we promoted the value of the product and …”
AIMI Social converted 25% of pre-launch group to hit over $20k MRR
“So, so we came out the gates with about three, 250 people out of that thousand.
So 25% conversion at that price.
and we were already tracking over 20,000 and you know, reoccurring monthly revenue.”
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“I'm finding that with Facebook, even with some advanced targeting, it's a little difficult because, you know, we're finding that we need to be a little more vertical specific. You know, our app is customized for over 30 verticals, but it's hard to pinpoint ver…”