Hendrickx: Creating bookmarks is the core metric driving user retention at HQ.app
Florian Hendrickx · 1695 How He Used Video Ads To Get First 450 Customers, $1k in MRR · Mar 15, 2020 · at 8:59
HQ.app founder Florian Hendrickx identifies the primary product usage metric that predicts user retention.
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“The more they make, the more likely they are retained, both free and pro, so we don't lose people after they connect a certain amount of content.”
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More from Florian Hendrickx
Hendrickx: HQ.app converts about 1 in 6 users to paid
“Currently we've upgraded about one in six users.”
Hendrickx: HQ.app has lost about 45 of 450 Pro users
“I think of all the users, we have, what did I say, 450 people who upgraded to pro, I think we've lost 45 or something.”
Hendrickx: Workflowy failed to scale well with team size
“Initially we were using Workflowy but that didn't scale very well in terms of team size and was a bit too complex for some for some use cases.”
Hendrickx: HQ.app centralizes search and organization across third-party work apps
“Basically the idea is to replace the way people currently organize, like, bookmarks and files in their typical places. So you connect your apps Google Drive, Dropbox, Slack, Gmail, et cetera and you get this central search engine you type, you find stuff, and …”