Dane Maxwell validated Paperless Pipeline by asking users what software failed them
Dane Maxwell · 11 SaaS Companies, Dane Takes Paperless Pipeline to $2m Revenues, Launches Start From Zero Framework · Jun 3, 2020 · at 4:31
Entrepreneur Dane Maxwell discusses how he validated the SaaS business Paperless Pipeline by uncovering unmet customer software needs.
0:00 / 0:10exact quote · 10.8s
720p mp4 · rendered on demand · StarZero watermark
“With PayPal's pipeline, the way that I built that and found that idea was I just went into the market. And essentially asked people what's the software product that you've been using or looking for years, but it's just not meeting the needs that you have.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Dane Maxwell
Dane Maxwell: Software succeeds by improving existing behaviors, not modifying habits
“And that if you get the idea really solid and sound, meaning it's not modifying someone's behavior, they're currently looking for a solution, they're currently doing that thing without, without the product itself. And so not like, you know, like a Nordic track…”
Dane Maxwell advises finding SaaS ideas by asking what software frustrates professionals
“You could send someone cold. It's like, Hey, I'm looking to build software for your industry. And I'm just looking to know what software do you use right now? That makes you want to throw your computer out the window.”
Dane Maxwell positioned Paperless Pipeline as overhead reduction, avoiding feature-based comparisons
“All of my competitors were selling is it's transaction management software. So all of my competitors, they were selling transaction management software. But what I did is I sold how to build a mobile office, how to reduce your overhead.”
Dane Maxwell: Asking businesses how they use Excel reveals new software opportunities
“What do you use Microsoft Excel for in your business? Cause whatever using Excel for, you can find solutions to.”
Dane Maxwell spends less than one hour per year managing Paperless Pipeline
“I spend less than an hour a year on it cause I've got a great CEO and I told him, listen, if you make 25% profit margins, you can do whatever you want.”
Dane Maxwell says beginner entrepreneurs obsess over mechanisms, not customer outcomes
“The fundamentals of a business, as you know, as many know, is a customer that uses a mechanism to get a result. That's really a business in a nutshell. A customer that uses a mechanism to get a result. New people that are looking to start a business obsess abo…”