Disclosure certainty 4/5 debate potential 1/5

OAG Analytics currently has five active enterprise customers

Luther Birdzell · Oil Drilling Software Breaks $1m in Revenue, but $6m+ raised? · Jun 28, 2020 · at 8:07

Luther Birdzell, founder of OAG Analytics, discusses the company's historical and active customer counts with host Nathan Latka.

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“So we've worked with over 30 companies in, through our history, and we are actively engaged with about five companies right now”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Luther Birdzell

Insight
Birdzell: Startups should hire first 5–10 engineers globally before co-locating
“What I saw work really, really well for the first five to 10 software engineering hires in my last company was the founders focused on getting the absolute best talent they could anywhere in the world. And only as we got bigger did we start hiring for the home…”
Luther Birdzell Mar 20, 2019 ▶ 11:45 1334 This $600k+ ARR SaaS Helps Oil and Gas Companies Predict Oil Well Production
Insight
Oil giants resist SaaS spending by categorizing software as G&A
“Most of them, they'll think about software, even software that directly contributes to enhances the way that billion dollars is deployed. Categorize as GNA and everybody's super sensitive to GNA.”
Luther Birdzell Jun 28, 2020 ▶ 7:34 Oil Drilling Software Breaks $1m in Revenue, but $6m+ raised?
Insight
Birdzell: Upstream oil and gas purchases software mostly in Q4 and Q1
“It is oil and gas, upstream oil and gas tends to purchase software in Q four, in Q one, little bit in Q two, and very little in Q three.”
Luther Birdzell Jun 28, 2020 ▶ 10:23 Oil Drilling Software Breaks $1m in Revenue, but $6m+ raised?
Assertion Not checkable as stated
Birdzell: OAG Analytics' sales and marketing costs are under 20% of revenue
“Our total cost of sales and marketing combined is less than less than 20% of that revenue.”
Luther Birdzell Jun 28, 2020 ▶ 15:04 Oil Drilling Software Breaks $1m in Revenue, but $6m+ raised?
Assertion Not checkable as stated
Birdzell: OAG Analytics' variable CAC is under $50k per customer
“You know, commissions, travel and whatnot you know, net out somewhere in the, it's actually, it's less than 50 K per customer is is our current rate and forecast going forward.”
Luther Birdzell Jun 28, 2020 ▶ 15:45 Oil Drilling Software Breaks $1m in Revenue, but $6m+ raised?
Assertion Contradicted
Birdzell: 90% of upstream spend is within 60 days of drilling
“Right, and 90% of that five hundred billion is spent 30 days pre-drilled to 30 days post-drilled.”
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