Solving client problems manually gives SaaS spinouts an unfair market advantage
Steli Efti · EP 463: Close.io More Than $200k MRR, 500 Customers, $400 ARPU with CEO Steli Efti Who Wont Sell for $40M · Oct 30, 2016 · at 4:04
Steli Efti discusses why building software out of an agency or services business increases odds of success.
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“Yeah, this is a very common, I think it's a common, a trend for like a pattern to get to a great valuable business idea, which is you're stumbling or identifying a problem that real customers, real people have, and then you build a solution for that because you're really intimately familiar with both the customer and the problem. So you're able to develop a solution. By the time you have a solution, you don't have to wonder who's going to buy this. You don't have to wonder how to establish a brand in the market. You already know people. You've already serviced Customers. You've already solved these problems for them, maybe manually.”
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