Direct ad outreach works best on sites that already run banner ads
Dan Faggella · 711: Bootrapping into Silicon Valley · Jul 5, 2017 · at 13:55
Dan Faggella explains the outreach strategy his team used to cold-pitch niche blogs and forums for media placement.
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“And then whatever responses we got back, it's kind of like you're already accepting money for advertising. I'm not the first guy to ask you. And I could probably actually pay you more than those guys are paying. Let's just chat. And that's actually quite an easy introduction.”
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