Average US Senate campaigns run $20M budgets with 2-3 direct employees
Brian Badera · EP 329: It Costs $500k To Call Everyone in Florida, He's Behind Ted Cruz · Jun 18, 2016 · at 8:17
Brian Badera, founding partner at Amplify Relations, explains the lean operational staffing model of political campaigns that drives heavy agency outsourcing.
0:00 / 0:15exact quote · 15.1s
720p mp4 · rendered on demand · StarZero watermark
“A, you know, let's take an average United States Senate campaign, for example, probably only has two, maybe three direct employees, and then another 10 or 15 consultants and ad firms that are supporting them. And they're running a 10 or a twenty million dollar advertising campaign.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brian Badera
Robocalling every Florida voter costs $500k at a 90% profit margin
“But for example, to call every voter in Florida you're looking at a cost of around 500,000 dollars to the client and we're able to capture 90% of that as revenue for our, or as profit for the firm.”
Amplify Relations worked for the Koch brothers and Americans for Prosperity
“We actually did a lot of work for the Koch brothers and Americans for prosperity.”
Amplify Relations organized Glenn Beck's nationwide anti-ACA town hall tour
“No, actually what we did with Glenn Beck was a series of town hall meetings all over the country in opposition to the Affordable Care Act.”
Ted Cruz's Super PAC is an Amplify Relations client
“Ted Cruz's super PAC is actually a client. So we're doing some of that work.”
Amplify Relations lost a British beer client over Republican political ties
“We actually just had a just got ruled out of a pitch with a British beer company because they said they wouldn't work with anybody who's Republican.”
Pitching regional mid-size town newspapers guarantees startup media coverage
“If you want to garner real media impressions, go to regional papers in towns with a 100,000 to 500,000 people in them, and if you tell them about your product, I guarantee they'll run a story because they're desperate for content.”