Ironside: CommercialTribe founders work front lines as dedicated sales reps
Paul Ironside · 1346 How CommercialTribe Broke 125% Net Revenue Retention Annually · Apr 1, 2019 · at 15:08
CommercialTribe CEO Paul Ironside explains why founder involvement in direct sales impacts their customer acquisition cost calculations.
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“I certainly consider myself to be one of the dedicated sales executives, if you will. So It does have an interesting way of actually shaping that number, given the fact that I and co-founder are considered to be, you know, on the front lines, if you will.”
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Ironside: CommercialTribe annual contract values range from $25k to $500k
“I would say that our, you know, it ranges from about, you know, 25, 35,000 dollars on an annual basis up to, you know, four or 500,000 dollars a year.”
CommercialTribe has raised about $12M in paid-in venture capital
“About 12,000,012 million paid in capital to date.”
CommercialTribe uses revolving debt lines from SVB and Square 1
“So we work with both the Silicon Valley Bank and square one and so forth. And we take out, you know, revolving debt lines deadlines and things of that nature just to you know, protect the equity side of things.”
CommercialTribe reaches nearly 50,000 active sales executives on its platform
“So there are probably now close to 50,000 individual sales executives that are now leveraging commercial tribe.”
CommercialTribe serves approximately 200 enterprise customer accounts
“It's probably closer in the 200 range.”
CommercialTribe targets $500K-$750K rep quotas with 6-9 month ramp times
“We have traditional quotas that can range depending on, you know, tenure of individual five to seven hundred and fifty million dollars in terms of net new product bookings. And we can look to get somebody to scale and to ramp, you know, arguably within a six t…”