Rupify's borrower churn stabilizes completely after the first three months
Anubhav Jain · India Fintech + SaaS Zero to $60k MRR in 3 Months Helping SMB's Fund Inventory · Oct 16, 2021 · at 20:47
Anubhav Jain is the co-founder and CEO of Rupify, discussing borrower retention patterns and cohort behavior among small merchants.
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“Churn typically happens in three months. After that we don't see much churn. So let's say I acquire you today. There will be a 10, 15% churn month two and another 10, 15% month three and month four. So that three months we'll see a churn, but after that, the portfolio pretty much remains with you. They keep on transacting because somebody who has transacted for three consecutive months with you, they'll transact every month because it's a very sticky product.”
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More from Anubhav Jain
Rupify facilitated nearly $7.5M in lending volume in September 2021
“So so we've done close to seven and a half million dollars of lending this month in September.”
Rupify is deployed across all Indian Walmart stores and Flipkart B2B
“So we work with the Flipkart Walmart group. So all the Walmart stores in India, we are present today. I see. Entire Flipkart e-commerce platform on the B to B side, we are present today.”
Indian startups typically raise 25% of their equity round in venture debt
“So we raised a four million equity and in India, it's a, when you raise X equity, you get 25% of that in venture debt. So this is a million venture debt.”
On-balance-sheet lending would add 300 to 400 bps in capital costs
“If I were to do this with my own balance sheet, it would have been at least 300 to 400 basis points higher in terms of math.”