Elle Black, founder of Cobalt.co, describes the scale of suppliers aggregated on her platform.
0:00 / 0:03exact quote · 3.7s
720p mp4 · rendered on demand · StarZero watermark
“Well, we have, so we have over 2500 suppliers in the platform.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Elle Black
Insight
Black: Finding non-Chinese suppliers is the hardest barrier for creators
“The hardest part is finding a supplier or a manufacturer that actually one wants to work with you and two can actually make your product and three can Is not in China.”
Elle BlackJan 23, 2022▶ 1:29Can This Marketplace Help Influencers Make More Money?
Insight
Black: Complex supplier marketplaces cannot be bootstrapped
“A product where you need to grow really fast and there's going to be a clear winner in the market, and you need a lot of money to get there really fast is a venture-scale business, and that's where Cobalt fits. To get all of those suppliers onboarded and to bu…”
Elle BlackJan 23, 2022▶ 11:06Can This Marketplace Help Influencers Make More Money?
Disclosure
Black: Maximizing investor value is more important than preserving founder equity
“I'm personally not focused on preserving my equity and then actually I'm doing the opposite. I'm focused on creating as much value for my investors as possible.”
Elle BlackJan 23, 2022▶ 14:30Can This Marketplace Help Influencers Make More Money?
Disclosure
Black: Cobalt enables custom creator product runs as low as 25 units
“Our low, low MOQs are, you know, to the order of 25, right? You want to do a custom CBD bath bomb? You can do 25. At, you know, seven 50 a bath bomb. It's completely drop ship end to end fulfillment.”
Elle BlackJan 23, 2022▶ 3:41Can This Marketplace Help Influencers Make More Money?
AssertionNot checkable as stated
Black: Cobalt has 177 creator customers with 36% repeat launch rate
“So we've done 177 customers that have launched their first product. 36% of them have launched a second product. And of that 36%, another 80% have done three or more.”
Elle BlackJan 23, 2022▶ 6:24Can This Marketplace Help Influencers Make More Money?
AssertionNot checkable as stated
Black: Cobalt creators sell $150 products with 30% sourcing costs
“Well, creators have sold products that have come out of the platform for up to 150 dollars and products that they sourced for 30% that.”
Elle BlackJan 23, 2022▶ 8:23Can This Marketplace Help Influencers Make More Money?
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.