Social media growth tricks only work for the first couple thousand followers
Brendan Candon · EP 359: Hit $2m Revenue Buy/Sell Other Athelets Gear On Cheap with Brendan Candon of SidelineSwap.com · Jul 18, 2016 · at 11:19
Brendan Candon, co-founder and CEO of SidelineSwap, discusses social media marketing strategy for audience growth.
0:00 / 0:16exact quote · 17.0s
720p mp4 · rendered on demand · StarZero watermark
“I think you have to get a base, and like, however you get your first couple thousand, there's a lot of tricks for that. But once you do it shifts into this quality game of, you can only do tricks for so long, and then you have to build, like, a really solid content funnel in order to continue to scale what you're doing.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brendan Candon
Candon predicts sporting goods can support a billion-dollar standalone marketplace
“We truly believe that there will be a sporting goods marketplace that this category is plenty big enough to support one. Probably a billion dollar marketplace.”
The sports equipment industry is a $60B market waiting for a marketplace
“No one's done it in sports, and that's our goal, is to be the marketplace for athletes. I think it's a sixty billion dollar industry”
Candon: SidelineSwap will reach $5M to $6M in 2017 sales
“We are looking to do about five to six million in top line sales this year.”
Candon: SidelineSwap takes a 12% cut of GMV as net revenue
“We take a 12% cut. So when our top KPI is gross merchandise volume so we look at how many sales are we driving through the platform. We take a 12% cut of that. That would be our net revenue.”