Glueck: Half of the AdAge 100 buy Foursquare's audience segments
Jeff Glueck · 779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company · Sep 11, 2017 · at 18:56
Foursquare CEO Jeff Glueck explains how major advertisers use Foursquare's location-based targeting data.
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“Half of the, at age 100 are buying advertising audiences that we design based on people who are fast food junkies, people who are fitness junkies, people shopping for a car or the like.”
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