Heiser: Once customer deposits move to fintech apps, they rarely return
Rob Heiser · 1463 He's Wealthfront, Robinhood, Betterment Worst Nightmare helping Banks retain deposits · Jul 27, 2019 · at 13:20
Rob Heiser, CEO of Segment, explains why banks track micro-transactions to wealth management apps like Robinhood before large deposit outflows occur.
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“And from a bank perspective, once the money moves, it typically doesn't come back.”
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“Oh, we raised, we've raised over thirty million dollars.”
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