Denk: There is a big difference between early employee and founder money
Tyler Denk · The next Mailchimp? Email SaaS Hit $15m Revenue Last Month · Aug 20, 2024 · at 17:28
Tyler Denk, who was employee #2 at Morning Brew before founding beehiiv, reflects on the financial outcomes of startup acquisitions.
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“There's a big difference between early employee money and founder money.”
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More from Tyler Denk
Denk: 10% to 15% of beehiiv users are net positive on fees
“If 25% are actively monetizing on a month-to-month basis I don't know, probably half of that are net positive because we are very affordable, so probably I'd say 10, 15% are net positive.”
Denk: beehiiv sends 1.3B emails monthly to 150M-200M unique subscribers
“So we're sending what, 1.3 billion emails a month right now, and active readerships usually I think about 10 per, 10%, probably like a 150 to two hundred million subscribers, unique subscribers across the ecosystem.”
Denk: beehiiv ad network places top brands in small newsletters
“With our marketplace, we can actually place high quality ads like Netflix, HubSpot, Betterment into your newsletter. And you're monetizing and again, cashflow positive month one.”
beehiiv generates $800k to $900k monthly SaaS revenue plus ad income
“The SAS business is purely has nothing to do with ads. That is people paying us a monthly or annual recurring subscription for the SAS platform. And that's at eight to 900,000 a month. Currently the ad network itself is bringing in another several 100,000 doll…”
Denk: beehiiv generates $1.2M to $1.4M in total monthly revenue
“Overall revenue as of like this recording is about 1.2 to 1.4 million is what will end up this month.”
Denk: beehiiv raised $33M Series B led by NEA in March 2024
“So we did, I can give you our whole funding background, 2.6 million in the fall, summer of 2021. We did another one point sinks, just like a seed extension in, I'd say, May of 2022, kind of like a, hey, we have product market fit. We need a few more hires. Tha…”