Assertion certainty 5/5 debate potential 1/5

Truelytics reports customer acquisition cost of $30,686 on $70,000 ACV

Jeremy Carnelli · 1759 Founder Hit $1.3m ARR During COVID Getting Customers on 3 Year Contracts, How?! · May 18, 2020 · at 18:39

Jeremy Carnelli is President and CEO of Truelytics, sharing customer acquisition metrics and payback dynamics for enterprise wealth management clients.

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“So we are paying exactly 30,686 dollars.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jeremy Carnelli

Assertion Not checkable as stated
Carnelli: Truelytics is the first transition management SaaS for wealth advisors
“So it's that, and it's the first one of its kind. Up until this point, the industry's really been dominated by professional services.”
Jeremy Carnelli May 18, 2020 ▶ 2:09 1759 Founder Hit $1.3m ARR During COVID Getting Customers on 3 Year Contracts, How?!
Disclosure
Truelytics mandates investment bank to pursue strategic investment or sale
“We just we just actually gave a mandate to an investment bank yesterday after, after going through a pretty rigorous process. And they are going to help us either look for well, generally help us find a strategic. I think that's their mandate.”
Jeremy Carnelli May 18, 2020 ▶ 19:58 1759 Founder Hit $1.3m ARR During COVID Getting Customers on 3 Year Contracts, How?!
Assertion Contradicted
Carnelli: Wealth management needs 250,000 new advisors to meet demand
“And I think Sorelli and associates predicts that the industry needs to recruit and or bring in 250,000 new financial advisors just to meet current demands.”
Jeremy Carnelli May 18, 2020 ▶ 1:29 1759 Founder Hit $1.3m ARR During COVID Getting Customers on 3 Year Contracts, How?!
Assertion Partly supported
Carnelli: Truelytics counts Fidelity and LPL among top enterprise customers
“As far as our top enterprise customers are concerned, we work with Cetera, LPL Capital Group, HD Vest, Brinker Carson Group Advisor Group Fidelity, the like, the likes of that.”
Jeremy Carnelli May 18, 2020 ▶ 4:29 1759 Founder Hit $1.3m ARR During COVID Getting Customers on 3 Year Contracts, How?!
Disclosure
Truelytics counts 7,500 advisory firms across 16 enterprise relationships
“It's 7500 independent financial advisory firms. Now, the bulk of that, 90% of that came from the wealth management enterprises, of which we have 16 of those enterprise relationships.”
Jeremy Carnelli May 18, 2020 ▶ 4:57 1759 Founder Hit $1.3m ARR During COVID Getting Customers on 3 Year Contracts, How?!
Disclosure
Truelytics charges an average ACV of $70k on three-year contracts
“So the average annual contract value is 70,000 dollars, and they pay that they sign up for three-year contracts.”
Jeremy Carnelli May 18, 2020 ▶ 5:16 1759 Founder Hit $1.3m ARR During COVID Getting Customers on 3 Year Contracts, How?!
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