Steve Hartert, VP of Enterprise Operations at Jotform, details the free tier thresholds designed for product-led growth conversion.
0:00 / 0:04exact quote · 4.6s
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“So for example, our free plan, you're allowed up to five forms and you get a hundred submissions a month per form.”
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More from Steve Hartert
PredictionNot checkable as stated
Hartert: Jotform Aims for $150M ARR While Remaining Fully Bootstrapped
“Probably the first one. Yeah, I mean, that's really kind of been our mantra since day one. That's our CEO's whole, you know, methodology to it, and it's worked great for us.”
Steve HartertJul 23, 2022▶ 17:57PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped
AssertionSupported
Hartert: 5% Free-to-Paid Conversion Is the SaaS Industry Average
“I mean, a good five percent is about the industry average. It seems like for, and I'm talking about all SAS products, not just in the farm world. But a five percent conversion rate seems to be pretty solid for people.”
Steve HartertJul 23, 2022▶ 13:03PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped
“We don't want to sit there and keep kind of adjusting that, that threshold, because then it becomes confusing to the, to our customers, because they'll say, wait a second, last month it was this month it's that, and now you've got people all over the place on …”
Steve HartertJul 23, 2022▶ 14:01PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped
AssertionSupported
Hartert: JotForm developed first drag-and-drop SaaS interface for forms
“What we developed was the very first drag and drop interface as a SAS product where somebody could just literally say, I want these fields.”
Steve HartertMar 27, 2018▶ 1:38976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital
AssertionNot checkable as stated
Hartert: Freemium SaaS conversion averages 6.5-7%, and JotForm exceeds it
“It's about six and a half to seven percent is average. And when you have a freemium model, like what we have but I say our user base, our paid user bases is beyond that.”
Steve HartertMar 27, 2018▶ 6:24976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital
AssertionNot checkable as stated
Hartert: JotForm monthly recurring revenue is north of $4.5 million
“Yeah, I would say that's pretty, pretty much in the ballpark.”
Steve HartertMar 27, 2018▶ 7:06976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital
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