Disclosure certainty 3/5 debate potential 1/5

Cole admits losing $10,000 on his failed Adventure Underwear venture

Franklin Cole · His Underwear Story Was Secret Until Now with Franklin Cole · Feb 29, 2016 · at 4:06

Marketing funnel consultant Franklin Cole discusses walking away from his Kickstarter venture, Adventure Underwear, after realizing consulting provided a higher return on his time.

0:00 / 0:06exact quote · 6.8s
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“I think I'll just call it a tough 10,000 dollar lesson, and we'll leave it at that.”

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More from Franklin Cole

Assertion Not checkable as stated
Cole's consulting clients after Adventure Underwear generated over $10M annually
“After Adventure Underwear, I picked up just a few clients who were in what I would call the, I suppose they were all over ten million dollar a year companies.”
Franklin Cole Feb 29, 2016 ▶ 4:58 His Underwear Story Was Secret Until Now with Franklin Cole
Disclosure
Cole structures consulting deals with a monthly retainer and performance commission
“A lot of times what makes the most sense is some sort of a monthly retainer plus a commission, a performance-based compensation which really, you know, is enticing and motivating to me in order to, you know, be constantly optimizing these funnels.”
Franklin Cole Feb 29, 2016 ▶ 10:32 His Underwear Story Was Secret Until Now with Franklin Cole
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