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Why 'database' is a dirty word in institutional investing

Guy Koston · 400 Firms pay $1k/mo For This Investor Database, Growing 100% YoY Bootstrapped · Aug 24, 2021 · at 13:15

Guy Koston explains why buyer skepticism is high in the investor database industry and why live content is necessary for credibility.

0:00 / 0:05exact quote · 5.2s
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“And the word database in our industry is a really dirty word because most data is stale.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Guy Koston

Disclosure
Why Guy Koston would reject a $40M all-cash acquisition offer for Dakota
“No. No, no. We're even, even, even one guy made a comment, like the thing that makes the product great is that we're in it and using it. And it's like this culture right now. So no plans to sell right now.”
Guy Koston Aug 24, 2021 ▶ 17:39 400 Firms pay $1k/mo For This Investor Database, Growing 100% YoY Bootstrapped
Disclosure
Guy Koston owns 100% of Dakota with no outside equity investors
“Right now. Yes.”
Guy Koston Aug 24, 2021 ▶ 17:04 400 Firms pay $1k/mo For This Investor Database, Growing 100% YoY Bootstrapped
Assertion Not checkable as stated
Dakota has raised over $40 billion for investment firms since 2006
“We founded our firm in 2006 investment firms hire us to be their outsource sales and marketing team, which means we raise capital for their investment strategies. So we've raised over forty billion since that time.”
Guy Koston Aug 24, 2021 ▶ 2:05 400 Firms pay $1k/mo For This Investor Database, Growing 100% YoY Bootstrapped
Disclosure
Over 400 investment firms use Dakota's fundraising database
“And we now have over 400 investment firms and growing using our data to set up meetings to raise money.”
Guy Koston Aug 24, 2021 ▶ 2:41 400 Firms pay $1k/mo For This Investor Database, Growing 100% YoY Bootstrapped
Disclosure
Dakota charges $12,500 annually for two seats plus $1,000 per extra user
“It's 12,500 for two user licenses and then a thousand dollars for each additional user.”
Guy Koston Aug 24, 2021 ▶ 3:45 400 Firms pay $1k/mo For This Investor Database, Growing 100% YoY Bootstrapped
Assertion Not checkable as stated
Dakota launched its 2018 platform with 14 customers paying $55,750 annually
“We launched it June of 2018. 14 paying customers. Paid us 55,007 and 50 dollars a year.”
Guy Koston Aug 24, 2021 ▶ 5:28 400 Firms pay $1k/mo For This Investor Database, Growing 100% YoY Bootstrapped
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