Coppinger: Teamwork Switched Self-Service to Per-Seat to Stop Losing Prospects
Peter Coppinger · 952 How Teamwork.com Got 20,000 Customers and $18m in ARR With No Funding · Mar 3, 2018 · at 8:00
Peter Coppinger, CEO of Teamwork.com, explains why the SaaS company shifted its entire pricing architecture from flat-rate project bundles to a per-seat model.
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“And what we've just done last month is we've changed all our self-service pricing tiers to the per seed model. And the reason we've done that is for a couple of reasons. It's First of all, we weren't capturing enough value from the mid market. The second thing is our customers were actually telling us that they, our potential customers were going to our competitors because they perceived our competitors as cheaper, even though they weren't.”
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Coppinger: Teamwork.com is grandfathering legacy pricing for three years
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