Insight certainty 4/5 debate potential 2/5

Barrett: Study role models two steps ahead rather than five

Kim Barrett · He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett · Jun 14, 2016 · at 15:35

Kim Barrett, founder of agency Your Social Voice, explains why studying massive figures like Gary Vaynerchuk is less practical than studying operators slightly ahead.

0:00 / 0:06exact quote · 6.5s
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“Well, kind of like to find someone who's like two steps ahead of you versus someone who's five steps ahead of you, catch up and then move on to the next person”

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More from Kim Barrett

Disclosure
Barrett: Agency reached $290k sales and $210k cash by March 2016
“So this year's sales we've done one 90 this month will be, so about 290, and then cash received will be two 10.”
Kim Barrett Jun 14, 2016 ▶ 5:17 He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett
Assertion Supported
Barrett: Gary Vaynerchuk's agency generates about $100 million
“His agency is doing about a hundred million.”
Kim Barrett Jun 14, 2016 ▶ 15:35 He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett
Prediction Not checkable as stated
Barrett: Agency aims for $110k in monthly recurring revenue by October 2016
“Our aim is to hit consistently have over it's a 110 is our aim for October, a 110 a month on recurring. So cause that allows us month by month basis. So we're aiming to hit a 110 K recurring by October.”
Kim Barrett Jun 14, 2016 ▶ 5:34 He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett
Assertion Not checkable as stated
Barrett: Agency maintains an estimated 80% month-to-month client retention rate
“We have a probably 80% retention rate, but we do get a lot of one off projects where someone will just have like a big event and they just want to fill it and then they don't do anything for a couple of months.”
Kim Barrett Jun 14, 2016 ▶ 6:25 He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett
Assertion Not checkable as stated
Barrett: Agency served 25 active clients in March 2016
“This month, including some of our one off clients, we have 25 clients.”
Kim Barrett Jun 14, 2016 ▶ 6:46 He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett
Disclosure
Barrett: 99% of agency clients originate from own Facebook lead gen
“99% of our clients come from our own Facebook lead gen, and then we get a few referrals and we're looking to expand into LinkedIn”
Kim Barrett Jun 14, 2016 ▶ 9:10 He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett
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