Olive: Stay Busy prices initial service bookings at breakeven
Carter Olive · Why Marketplace + SaaS Is So Powerful, $2.7m in Revenue · Feb 22, 2023 · at 6:14
Carter Olive is the founder of Stay Busy, a home services marketplace. He discusses the marketplace's unit economics and customer acquisition strategy with Nathan Latka.
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“In the beginning though, you don't like in the beginning, really, we're just trying to break even. Like we're just really trying to get the trust because we want the app to be sticky, right? We want people to trust the app and continue to use other services, right? So it's really just like the implement or the first click that we're trying to get. And it's really not about making a margin so much on that first click.”
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More from Carter Olive
Olive: Stay Busy plans to charge contractors SaaS platform fees
“We want to be also SAS, which is a little tricky because we would love to eventually begin charging these contractors to be a part of our platform, if that makes sense. And that's where we're hoping to see the margins increase a little bit more.”
Carter Olive: Software marketplace is a 9-figure opportunity vs traditional painting
“The painting company. Yes, I can take it to seven, eight figures. But if I have an application, that's really awesome. And it's really changing the way that the space is going. That's like a nine figure opportunity right there.”
Olive: Involving multiple trades on a job hurts margins by slowing timelines
“If you have other trades in the project itself, right? It affects your margins because the efficiency timeline is stretched out.”
Olive: Stay Busy uses direct mail for its go-to-market strategy
“The way that we're bringing it to market is we're doing a lot of direct mail, which is a little bit non-traditional for SAS.”