Metadata finished 2021 at $12.2M ARR after raising targets from $5M
Gil Allouche · How to recession-proof your SaaS: 3 keys to surviving just about any economic downturn · May 1, 2023 · at 8:38
This episode carries Gil Allouche's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Gil Allouche, CEO of Metadata, describes scaling the B2B marketing SaaS company during the 2021 tech boom.
0:00 / 0:07exact quote · 7.8s
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“We were supposed to grow from two to five, then we said, hey, we're doing well, let's do it to seven and a half, then 10.4, then 12 and a half, and we ended up at 12.2.”
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“I maxed out all of my credit cards. American Express would call me daily. I would pick up my phone and tell them I'm not paying you anything. When I have money, I'm paying you all of it. Right now, you can keep calling me. Not paying you any of that. And third…”
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“It's super, super easy, especially when the market is hot, but even when it's not, super easy to raise on convertible note.”
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“All the AEs who are very cash, you know, kind of cash operated, They converted 50 to a hundred percent of their commissions into options, into common options. That got, got them a lot more invested in the business, and got us about a million dollar cash back i…”
Allouche rejected a $4M term sheet that wiped out early investors
“I got a term sheet, a four million dollar term sheet from a green entrepreneur, a shark, who saw that we're struggling. That term sheet, if I took it, My company wouldn't be around anymore. That, that would convert all of the preferred to common. It wouldn't m…”
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“And after that, we went back to our Series A investors to tell them about the cuts, and they said, fuck, that's amazing. Here is three million dollar more because you guys are so efficient. So we raised another three million dollar in, in, by the way, twice ev…”