Evergreen Business Models Beat High-Stress Three-Week Product Launches
Chris Evans · EP 406: The Ad Genius Behind Amy Porterfield and Melanie Duncan with Chris Evans of Traffic and Funnels · Sep 3, 2016 · at 9:57
Chris Evans, co-founder of Traffic and Funnels, explains to Nathan Latka why his agency avoids short-window product launches in favor of evergreen client acquisition.
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“I'm not crazy about the launch style business just because it's extremely stressful because you have such a small window of time where you have to get everything right. You know, typically a launch is like three weeks, and if you don't, you can end up, you know, can all hit the fan.”
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