Nimble founder and CEO John Ferrara discusses the terms and valuation of Nimble's $9 million Series A round with Nathan Latka.
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“Lower.”
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Insight
Ferrara: Companies should earn influencer advocacy without paying direct fees
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“Microsoft doesn't innovate, they iterate.”
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Opinion
Ferrara: Standalone CRMs fail by forcing users out of inbox workflow
“And I actually think that was a better solution because today you really live in your inbox and now more and more social media, and then you have to go to your serum to work for it. And that kind of blows.”
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Opinion
Ferrara: It's called Salesforce because you must force salespeople to use it
“CRMs today don't stand for customer relationship management. They stand for customer reporting management. You actually have to force your salespeople to use it. That's why they call it sales force. Cause you have to force salespeople to use it.”
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AssertionNot checkable as stated
Ferrara: Nimble converts 20% of trials to paid with zero salespeople
“We're generating about 80,000 unique visitors per month on our website with zero marketing. We're converting at 10% of trial and 20% of paid with zero salespeople.”
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Insight
Ferrara: Sales and marketing software should never have been separated
“Because I believe, Nathan, that sales and marketing should have never been split apart. Goldmine did all that in one single unit, and I think today, people don't want to go buy MailChimp to Marketo, HubSpot to Salesforce, and then go out and buy Yesware and To…”
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