Jimmy Kim explains how hands-off his role is at Doodly while focusing on his primary SaaS company, Sendlane.
0:00 / 0:04exact quote · 4.2s
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“The only thing I do personally is I spend one hour on Saturdays taking care of media.”
quote is from the automated transcript, cleaned for reading:
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More from Jimmy Kim
Insight
Kim: Content creator customers churn faster and have smaller deal sizes
“What we were serving before, like a lot more of the content creator space. It was just a more difficult mark to find. And we found that the size of these customers tended to be much smaller. So you would have to get more velocity. Under your belt in order to d…”
Jimmy KimOct 2, 2020▶ 2:49SendLane Hits $5m ARR Helping ECommerce Brands Do Email Marketing
Insight
Kim: Equity suits acquisitions while debt better finances headcount growth
“If I wanted to go buy a bunch of companies and start acquiring for companies, then I'd probably go take a raise out, right? Because that makes sense. But if I'm looking to grow the company and start adding head count, I think it's much easier to take in 500 50…”
Jimmy KimOct 2, 2020▶ 6:04SendLane Hits $5m ARR Helping ECommerce Brands Do Email Marketing
Disclosure
Kim: Sendlane pays sales reps 40% of first month or 5% annually
“If they come in monthly, they get 40% of the first month's payment and then they bring them annually to get five percent of the Entire annual chunk.”
Jimmy KimOct 2, 2020▶ 15:18SendLane Hits $5m ARR Helping ECommerce Brands Do Email Marketing
AssertionNot checkable as stated
Kim: Sendlane converts 60% of sales demos into closed deals
“We've been on pace right now. We're closing 60% of our demos. So, when we get on a demo we'll close at 60%.”
Jimmy KimOct 2, 2020▶ 16:59SendLane Hits $5m ARR Helping ECommerce Brands Do Email Marketing
“We own our own infrastructure, so we don't care. It doesn't actually cost us more money to send more emails out outside of simple server usage.”
Jimmy KimOct 2, 2020▶ 19:37SendLane Hits $5m ARR Helping ECommerce Brands Do Email Marketing
AssertionNot checkable as stated
Kim: Sendlane cut CAC 3x by promoting educational content over product demos
“Instead of going out and trying to advertise the product or advertise the demo, we started advertising content, really high value, good content, actionable. And basically we were able to drive our cost per acquisition down by
Almost three X.”
Jimmy KimOct 2, 2020▶ 21:20SendLane Hits $5m ARR Helping ECommerce Brands Do Email Marketing
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