ConvertKit founder Nathan Barry shares pricing metrics and customer tier breakdowns with Nathan Latka.
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“So we're at about 48 dollars in average revenue per user. So about 65% of our customers are on that 29 dollar a month plan.”
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More from Nathan Berry
AssertionSupported
Berry: ConvertKit is far ahead of Mailchimp's eight-year growth curve
“When I look at the curve that I'm on with ConvertKit, and if, and the curve that MailChimp did, if we were to overlay those two, ConvertKit is far ahead. Like if we put the start date of the two of them, ConvertKit is far ahead on that curve than MailChimp was…”
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Nathan BerryJul 6, 2021▶ 19:25ConvertKit Raising at $196m Valuation?
AssertionSupported
ConvertKit's first eight years of revenue grew faster than Mailchimp's
“When I look at the curve that I'm on with ConvertKit, and if, and the curve that MailChimp did, if we were to overlay those two, ConvertKit is far ahead. Like if we put the start date of the two of them, ConvertKit is far ahead on that curve than MailChimp was…”
Nathan BerryJul 6, 2021▶ 21:25ConvertKit Raising at $196m Valuation?
Insight
ConvertKit removed individual performance scores from its profit-sharing model
“We used to have something in there where we had another score for individual performance. And we took that out. We basically decided we're going to set a high bar for performance, just like to work at this company and everyone wins and loses together.”
Nathan BerryJul 6, 2021▶ 52:19ConvertKit Raising at $196m Valuation?
Insight
Berry frames startup compensation across guaranteed, performance, short, and long-term
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Nathan BerryJul 6, 2021▶ 54:33ConvertKit Raising at $196m Valuation?
Disclosure
Nathan Berry retained 90% ownership of ConvertKit at $25M ARR
“Yeah, so I own 90% and the team pool is 10%, of which seven percent is currently allocated.”
Nathan BerryJul 6, 2021▶ 55:43ConvertKit Raising at $196m Valuation?
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