Justin Mitchell, founder and CEO of Yac, breaks down the company's SaaS pricing tiers.
Disclosure
Mitchell: Yac operates with a completely unenforced paywall
“We don't actually enforce a paywall. So we say we have a paywall, but we don't actually enforce any of it. So it'll say, like, upgrade to get the desktop app. But you can technically still download the desktop app without upgrading. It says upgrade to get, you…”
Disclosure
Mitchell: Yac deliberately prices its monthly subscription just below Slack
“We've even priced this thing specifically around, like, we assume you will have Slack, so we don't be more expensive than Slack. We're going to come right underneath it in terms of a monthly price.”
Insight
Mitchell: Yac users who send group messages retain and never churn
“Like if you start sending group messages, you never turn. Like if you're a group messenger, for some reason, that's like a huge sticking point and you just start to stay with the product. If you've never sent like a group message, we definitely see you churn e…”
Opinion
Mitchell: Yac differentiates by prioritizing internal conversational messaging over broadcasting
“The biggest differentiator here is kind of the social graph side of it, right? So instead of this being content that you're creating and you're putting on a help site somewhere, or you're sending in an email, you're dumping into your slack. All the actual comm…”
Assertion Not checkable as stated
Mitchell: Winning a Product Hunt hackathon drove thousands of free users
“They put us in their newsletter. They put us on their medium blog. They tweeted about us, put us on their Facebook. And then we won the hackathons. We were on the homepage of their website and, All of that resulted in thousands of people coming into the funnel…”
Assertion Not checkable as stated
Mitchell: Roche Healthcare organically adopted Yac after its Product Hunt launch
“And a lot of them were in, like, weird industries we didn't expect either, like Roche Healthcare, like kind of an enterprise healthcare company, not a fun, you know, remote-first startup. So yeah, they just found out about it through Product Hunt, downloaded t…”