Digital media should act as free advertising to build a fanbase
Ben Dobbins · Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns · Nov 14, 2016 · at 4:05
Ben Dobyns, founder of Zombie Orpheus Entertainment, discusses why he chose to release films online for free under Creative Commons rather than selling physical units.
0:00 / 0:16exact quote · 16.7s
720p mp4 · rendered on demand · StarZero watermark
“Each of these films, each of these episodes is its own advertisement for the next product, and we're no longer the business of selling units. We're in the business of building A sustaining fan base. Essentially using the internet for what it does best, making perfect, infinite copies of our work at no cost to us.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ben Dobbins
Independent film funding relies on obfuscating investor losses
“The entire process of funding independent films is based on obfuscating the fact that independent films, you're going to lose your money if you invest in them.”
Strong day-one Kickstarter momentum drives organic backer conversion
“A really big day on Kickstarter then starts to attract more people, and they see it on Kickstarter, people who haven't heard of us begin to join on, and on Kickstarter and crowdfunding, success begets success.”
Zombie Orpheus turned down a $500,000 venture capital investment
“I've turned down a lot of money in venture capital. Most recently half a million.”
Zombie Orpheus will release the Strowlers IP to allow commercial derivatives
“Our next big radical step For a new property that we're launching, Strowlers, we're actually going to release our world bible and our intellectual property to allow commercial derivatives under, again, a Creative Commons style license.”