Factor Technology requires high-touch onboarding to change user workflows
Hugh Winkler · 6 Oil Drilling Companies Pay Him to Map Hard to Quantify Oil Well Pay Zone's · Aug 29, 2023 · at 14:52
Hugh Winkler, founder of Factor Technology, discusses customer acquisition and why his vertical oiltech software requires direct coaching over self-service trials.
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“I think that our software requires a sort of a change of workflow for a lot of these consultancies. So they need a high touch experience with us. And so far we're really, you know, one thing I would say the arm's length approach is not giving us that ability to go in and coach them. And bring them along. So I think we lose customers through not understanding how to use the software.”
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