Assertion certainty 3/5 debate potential 1/5

Limble ended 2017 with roughly $2,800 in MRR

Brian Christensen · Limble is Maintenance Automation Software, hits $2m Revenue, Bootstrapped Using 5% Debt · Nov 6, 2020 · at 6:55

Brian Christensen, founder of maintenance software company Limble CMMS, reviews historical revenue milestones with host Nathan Latka.

0:00 / 0:05exact quote · 5.7s
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“I think we ended the year at about 2800 MRR in 2017.”

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More from Brian Christensen

Insight
Christensen: Customer success quotas turn reps into aggressive sales arms
“We're really careful in giving quota to the customer success because we don't want them to just be like an extension of the sales arm. Like our first core value is, you know, we really care about our customers. We call our customers obsessed. And I know a lot …”
Brian Christensen Nov 6, 2020 ▶ 10:45 Limble is Maintenance Automation Software, hits $2m Revenue, Bootstrapped Using 5% Debt
Disclosure
Limble abandoned per-asset pricing due to misaligned incentives
“Yeah, we did actually try that with a per asset model way early on, and that, like, worked to get some early adopters, but we found that it just wasn't, it wasn't as good when it came to trying to like, compare against our other competitors, and also raise the…”
Brian Christensen Nov 6, 2020 ▶ 3:07 Limble is Maintenance Automation Software, hits $2m Revenue, Bootstrapped Using 5% Debt
Disclosure
Limble pays AEs 2x MRR pre-quota and 3x MRR post-quota
“So basically the before quota, you get two X MRR. So if you close, you know, 3000, let's say you're fully ramped, you close 3000, that's a 6000 dollar commission check to you. If you get over quota, it's three X MRR.”
Brian Christensen Nov 6, 2020 ▶ 12:01 Limble is Maintenance Automation Software, hits $2m Revenue, Bootstrapped Using 5% Debt
Disclosure
Christensen personally guaranteed Limble's SBA loan at prime plus 1.5%
“We did have to personally guarantee, which kind of stinks, but it's, you know, it's really cheap. It's the interest rate is like one and a half plus prime or two and a half plus prime or something like that.”
Brian Christensen Nov 6, 2020 ▶ 18:13 Limble is Maintenance Automation Software, hits $2m Revenue, Bootstrapped Using 5% Debt
Disclosure
Limble averages $335 monthly per customer, trending toward $500
“So right now it's about 335 per month, although we're recently trending like the last three months, it's closer to 500.”
Brian Christensen Nov 6, 2020 ▶ 2:33 Limble is Maintenance Automation Software, hits $2m Revenue, Bootstrapped Using 5% Debt
Assertion Not checkable as stated
Limble took 2.5 years to land its first $12/month customer
“And so it took about two and a half years to get that first paying customer. They were on the per asset plan. They were a whopping 12 dollars a month.”
Brian Christensen Nov 6, 2020 ▶ 4:21 Limble is Maintenance Automation Software, hits $2m Revenue, Bootstrapped Using 5% Debt
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