Disclosure certainty 4/5 debate potential 1/5

FreeConferenceCall.com is shifting strategy to pursue top-down enterprise sales

David Erickson · 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue · Dec 30, 2017 · at 7:52

David Erickson, founder of FreeConferenceCall.com, discusses expanding product lines into video and team accounts to target enterprise buyers.

0:00 / 0:12exact quote · 12.3s
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“We're actually now starting intentionally trying to go top down, which is different for the company. It takes different resources. And so we're looking at it as a whole and actually trying to perfect it right now.”

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More from David Erickson

Insight
Erickson: Free features are cheaper than maintaining a sales team
“If I give away something like free recording, that's a lot cheaper than having a Salesforce. And a sales force, right? Goes out and sells your stuff because you don't give free, free recording.”
David Erickson Dec 30, 2017 ▶ 16:20 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue
Assertion Not checkable as stated
Telecom carriers pay FreeConferenceCall.com directly to route cross-country traffic
“Oh, so, you know, what's interesting is, is a lot of it came from actually taking the free conference call network and exposing it to, you know, the big carriers. So a lot of our connectivity now is direct. So where the carriers pay us to actually transport th…”
David Erickson Dec 30, 2017 ▶ 19:01 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue
Assertion Contradicted
FreeConferenceCall.com is the third-largest US conferencing provider
“But all of the other guys had done a lot of purchases, you know, acquisitions to gain base as opposed to, but we're about, I think we're the third largest in this country.”
David Erickson Dec 30, 2017 ▶ 10:00 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue
Disclosure
David Erickson rejected a $250 million acquisition offer for FreeConferenceCall.com
“Right around a quarter of a billion dollars.”
David Erickson Dec 30, 2017 ▶ 13:50 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue
Assertion Not checkable as stated
Bootstrapped FreeConferenceCall.com surpassed $100 million in top-line revenue in 2016
“In 2016, we were up over a hundred million on top line, and I'm not sharing the bottom.”
David Erickson Dec 30, 2017 ▶ 17:25 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue
Disclosure
Erickson built FreeConferenceCall completely debt-free and without institutional capital
“Well, we've never taken any institutional funds and we don't believe in debt here. So we're debt free.”
David Erickson Dec 30, 2017 ▶ 2:20 889 1% of Humanity Uses This Bootstrapped Tool, $100m+ Revenue
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