Assertion certainty 4/5 debate potential 2/5

Goenka: GoPBN acquires paying customers for just $2 using Facebook ads

Udit Goenka · 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months · Dec 31, 2018 · at 6:01

Udit Goenka is the founder of GoPBN, a private blog network hosting platform. He describes his customer acquisition costs to Nathan Latka.

0:00 / 0:07exact quote · 7.1s
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“Approximately around for FB ads right now we are paying two dollars to acquire one customers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Udit Goenka

Insight
Goenka: PBN hosting churn is low because cancellations instantly tank SEO rankings
“The PBN is such a business where people need it all the time because the moment you get your website, it's basically hosting another website, which you term it as a PBN. So you do not cancel any of those hosting because the moment you do that, it affects your …”
Udit Goenka Dec 31, 2018 ▶ 4:00 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months
Insight
Goenka: Long-tail LSI keywords drive most traffic, not main keywords
“So that helps you to really rank for those keywords because those are the keywords that would actually rank for you and drive you most of the traffic and not the main keywords.”
Udit Goenka Dec 31, 2018 ▶ 12:17 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months
Assertion Not checkable as stated
Goenka: GoPBN hits $70K MRR and grows 10% month-over-month
“Yeah, it's currently doing 70, 70 K per month right now, and it's been growing at approximately around like 10% MRR on monthly basis.”
Udit Goenka Dec 31, 2018 ▶ 2:39 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months
Assertion Not checkable as stated
Goenka: Power Hosting has around 11,000 customers, including 6,500 SEO clients
“The other, the first company power posting has approximately around 11,000 customers right now. So out of those 11,000 customers, approximately around 6500 customers are already SEO customers that we have.”
Udit Goenka Dec 31, 2018 ▶ 5:30 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months
Disclosure
Goenka: GoPBN spends $2,500 monthly on SEO and $1,500 on content
“So currently we are spending approximately around 2500 dollars on SEO and approximately around a 1500 dollars on content that we draft every, every month.”
Udit Goenka Dec 31, 2018 ▶ 7:34 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months
Disclosure
Goenka: GoPBN is entirely bootstrapped with zero outside capital
“Yeah, we have completely bootstrapped the company.”
Udit Goenka Dec 31, 2018 ▶ 8:17 1255 How This 27 Year Old Went from $0 to $70k in MRR in 6 months
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