Assertion Partly supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Shoptiques rebranded to Material Retail in 2022 alongside new software suite

Elliot DGML · ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself · Aug 14, 2023 · at 6:54

Elliot DGML clarifies the relationship between marketplace platform Shoptiques and parent SaaS company Material Retail.

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“So, Shoptix we rebranded to Material Retail in 2022. Oh, same company. So, yeah, Shoptix is the marketplace that Material Retail owns. Shoptix.com was the only business that we had for about eight, nine years, and then we launched a software suite, which is Material Retail.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Shoptiques operated solely as a marketplace for eight to nine years before launching a software suite and rebranding the company to Material Retail in 2022.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

The claim bundles two primary historical assertions: that Shoptiques operated strictly as a marketplace for 8 to 9 years before launching a software suite, and that it rebranded to Material Retail in 2022. The evidence confirms that Shoptiques was founded in 2012 as an online boutique marketplace and later rebranded its business software operations to Material Retail (with partner usage emerging in August 2022 and an official announcement in January 2023). However, Shoptiques launched its proprietary software suite (the Shoptiques Point of Sale system) in June 2018—approximately 6 years after its 2012 founding, rather than 8 to 9 years.

Shoptiques launched in spring 2012 as an online fashion marketplace connecting independent boutiques with shoppers.
On June 4, 2018, Shoptiques publicly announced the launch of its proprietary Point of Sale Solution (SPOS) and management software suite, establishing software operations roughly 6 years into the company's lifespan.
The Material Retail branding began rolling out to partners in August 2022, followed by a formal announcement blog post by then-Co-CEO Elliot Djmal on January 19, 2023.

Checked against

[1] wikipedia.org [2] kontactr.com [3] prnewswire.com [4] g2.com [5] capterra.com [6] getapp.co.uk [7] facebook.com [8] materialretail.com

"Material Retail" "Shoptiques" 2022 "Shoptiques" "Olga Vidisheva" point of sale OR POS "Shoptiques" "POS" OR "point of sale" launch OR launched OR introducing "Shoptiques" software "2020" OR "2021" OR "2019" OR "2022" "Shoptiques" founded 2012 "Material Retail" "Shoptiques" "Material Retail" rebrand OR software

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Material Retail

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Opinion

Shopify is one-size-fits-all, whereas Material Retail prioritizes brick-and-mortar

“Shopify is just one size fits all, right? It's e-commerce first, brick and mortar second. It's like, kind of, jump in and figure it out for yourself. Whereas material retail is a very specific set of tools for a very specific customer. So brick and mortar firs…”

Elliot DGML Aug 14, 2023 ▶ 18:12 ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself

Assertion Not checkable as stated

Material Retail: Total platform GMV reaches approximately $75M

“In-store sale is much higher. So including like the whole ecosystem, it's like seventy-five million.”

Elliot DGML Aug 14, 2023 ▶ 15:04 ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself

Insight

Fashion retail styles should be treated purely as spreadsheet sales data

“There's definitely a lot of ways to look at fashion retail. So if it's by like, what's fashionable, the other is looking at numbers and see what's selling. And at the end of the day, a style is just a number and a spreadsheet and see what's selling.”

Elliot DGML Aug 14, 2023 ▶ 3:42 ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself

Disclosure

Shoptiques board installed Elliot DGML and Mark as co-CEOs in 2020

“So it was like, 20, 20, early 20, 20, right when COVID was happening. Kind of happened really, really quickly. Me and my co-CEO Mark were kind of put in place by the old CEO and founder and the board.”

Elliot DGML Aug 14, 2023 ▶ 6:21 ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself

Assertion Not checkable as stated

Software now accounts for roughly 70% of Material Retail's revenue

“So the software is like, 70% of the revenue.”

Elliot DGML Aug 14, 2023 ▶ 7:36 ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself

Assertion Not publicly verifiable

Material Retail previously raised $19 million in venture funding as Shopteeks

“It was like nineteen million in total.”

Elliot DGML Aug 14, 2023 ▶ 9:29 ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself

Shoptiques rebranded to Material Retail in 2022 alongside new software suite

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