Renouf plans to make Logology passive and pivot if scaling fails
Dagobert Renouf · Husband Wife Team Goes From Almost Dead to 100 Customers · Jun 28, 2021 · at 12:13
Logology co-founder Dagobert Renouf explains his contingency strategy if his automated branding company fails to scale distribution.
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“And if at some point I can, cannot get bigger, what I will do is I will make it into more like a passive thing. So that's still running. That still makes some revenue, you know, from selling logos from time to time. And then I will indeed pivot.”
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“I was already, I was like 80% of the time because I already negotiated wanting to work a bit on a side project. And I was making, I think that was five or 6000 euros a month.”
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“Cause I didn't, I don't have it precisely, but I think it's probably 6000, something like that. Yeah. With the, because we changed price multiple times.”
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“Now my co-founder, so my wife, she's starting to take a few, you know, side gigs, but that's mostly how we run it now.”
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