Svetlana Malinova, founder of health SaaS startup Raccoon.care, describes why the company pivoted after the Russian invasion of Ukraine disrupted venture funding.
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“To get like some extra medical certification, but to like VCs, they just like consult our contracts in February because the war starts.”
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More from Svetlana Malinova
Disclosure
Malinova: Raccoon.care's Ukrainian back office sometimes works from bomb shelters
“I'm in New York, and our back office is in Ukraine, but they are working, sometimes out of bomb shelters, but they are safe, I hope.”
Svetlana MalinovaJan 26, 2023▶ 2:24Her Devs work out of Bomb Shelters in Ukraine, $150k in Revenue for Employee Care SaaS
Disclosure
Raccoon.care pivoted from physical rehabilitation to corporate wellness
“We just pivoted from physical rehabilitation field when we sell to rehabilitation centers to corporate wellness. So we just did this, like, transformation this autumn, and before that, we, starting from 2018, we were selling to rehabilitation centers”
Svetlana MalinovaJan 26, 2023▶ 4:30Her Devs work out of Bomb Shelters in Ukraine, $150k in Revenue for Employee Care SaaS
Disclosure
Raccoon.care spent 60% of its $1.5M funding on medical certifications
“We, like, in total we raised 1.5 million dollars, where, like, around 60% we spent on medical certification, evidence, we also had, like, devices, so also on manufacturing those devices, and if we are talking about how we get those money, it was our own money,…”
Svetlana MalinovaJan 26, 2023▶ 7:32Her Devs work out of Bomb Shelters in Ukraine, $150k in Revenue for Employee Care SaaS
“Right now, 75% of the company belong to co-founders, me and my co-founder.”
Svetlana MalinovaJan 26, 2023▶ 8:46Her Devs work out of Bomb Shelters in Ukraine, $150k in Revenue for Employee Care SaaS
Disclosure
Malinova funds Raccoon.care's payroll using revenue from her other business
“We still like have some like revenues for out of my other business. So yeah, we pay them actually salary.”
Svetlana MalinovaJan 26, 2023▶ 11:26Her Devs work out of Bomb Shelters in Ukraine, $150k in Revenue for Employee Care SaaS
Disclosure
Malinova: Raccoon.care targets corporate clients with 100 to 500 office workers
“And at the moment we are selling to corporates with the office workers. So like from 100 to 500 office workers, like as employees as a fitness as wellness benefit.”
Svetlana MalinovaJan 26, 2023▶ 2:59Her Devs work out of Bomb Shelters in Ukraine, $150k in Revenue for Employee Care SaaS
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