Tim Ray discusses Carnivore Club's unit economics and margins with Nathan Latka.
Disclosure
Carnivore Club paid $10,000 per ad read on WTF with Marc Maron
“Drinking Bros is a fairly small podcast. It's about 20,000, you know, downloads and we're paying about two 70 a pop versus we got a big podcast where you come out with WTF with Marc Maron you know, and we're paying 10 grand a pop on that one.”
Assertion Not checkable as stated
Ray: FoodScrooge signed an LOI in eight weeks, hitting $150K revenue
“So we actually signed our letter of intent to sell eight weeks after we launched. And within the four months that we were operating, we did about a 150,000 in revenue”
Assertion Not checkable as stated
FoodScrooge was acquired for $100K upfront and a $2.1M maxed-out earnout
“So it was basically a 100,000 up front with a 2.1 million dollar purchase price, which we were able to max out based on the earn out agreement.”
Disclosure
Ray acquired Broquet for $150,000, paying it out over time
“So it's a 150,000 dollar buy price is what I bought it for which we're in the process of you know, paying that out over the course of scaling the company.”
Assertion Not checkable as stated
Carnivore Club ships 5,500 monthly boxes, peaking at 8,000 during Christmas
“So we sent just over, I think, 8000 at Christmas time. And you know, so we probably two thirds of our sales are gift oriented. And on a typical month, like now we'd send around 5500 boxes”
Assertion Not checkable as stated
Carnivore Club reached nearly $200,000 in sales in February 2016
“February, 2016, we did just shy of 200,000 in sales across Canada, the U S and Europe.”