The Ledger

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Insight

Bamberger: Consumer brands must convey a 'why' or customers buy cheaper alternatives

“The reason I come to it for the why is because ultimately you're selling this to someone, and you ultimately need to get that why conveyed. Otherwise, I'll take the cheaper one.”

Beck Bamberger May 29, 2024 ▶ 21:08 $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition?

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The Ledger

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