The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Metzer: Running Injury Rates Unchanged in 50 Years Despite Footwear Changes
“The thing about running-related injury and the rate of injury, it hasn't changed for 50 years, it hasn't improved. It doesn't matter what shoes are running in, and so ultimately what we've learned The shoe can have a small impact, the materials of the shoe, an…”
Metzer: Smart shoes build aspirational brands impossible with insoles
“And so we think we can build a really exciting and aspirational brand around the first of its kind smart running shoe in a way that you just can't around an insole that's hidden inside of your shoes or a gadget that's attached to your laces.”
Metzer: Avello margins will start at 60% and reach over 70%
“We'll start around 60% gross margin, and obviously we're doing small volumes. That also depends on how we monetize the app, how much we can charge for the app, and how many people are willing to pay for it over time. I see an opportunity to build a gross margi…”
Zises: Avello founder Rowe Metzer's pitch ranks in top 1%
“I would put you in the top one percent of all the pitches that I get. Like you definitely are in that class of founder and hopefully see this in the market.”
Metzer: Measuring Step Impact Previously Required Expensive Lab Equipment
“Until now, there was not a good way for runners to measure that on every step. You'd have to go into a lab and run on a very expensive piece of equipment, and that was the only option”
Yin: Consumers resist monthly subscriptions for preventative health products
“For injury prevention, for anything preventative, actually, you know, people have pause around, should I pay on a monthly basis to prevent something from happening?”
Metzer: Avello prototype has logged over 1,000 miles across 10 runners
“And we already have a prototype that's getting great reviews from 10 runners who've logged over a thousand miles in them.”
Yin: Hustle Fund Typically Invests At Valuations Under $10 Million
“We typically go under 10, so like your last round was already quite high, and so. I didn't even try to negotiate here.”
Metzer: Avello is raising $3M to launch and sell 5,000 pairs
“We're raising three million dollars to go from prototype to production, launch our product, and sell our first 5000 pairs, and our vision is to create and lead the smart footwear category”
Metzer Lowers Avello's Funding Round Target To $1 Million
“He's just raising a million now instead of the full three.”