Lehman: Stadiums are not a viable initial go-to-market channel
Paul Lehman · #103 Get Lost in the AWSM Sauce · Mar 4, 2025 · at 30:31
Paul Lehman, co-founder of AWSM Sauce, explains why the startup deprioritized stadium dispensers after initially pitching them to investors on The Pitch.
“We have realized over the past couple months that stadiums are not the play, not an initial play from a sauce dispensing and revenue driving channel.”
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