Gonzalez: FitGuard will price at $129 initially, dropping below $100 at scale
Anthony Gonzalez · #5 FITGuard · Mar 3, 2025 · at 13:16
Anthony Gonzalez, founder of concussion-monitoring mouthguard startup FitGuard, pitches his pricing strategy to venture capitalists on The Pitch.
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“Initially, they're 129 dollars to cop to capture those early adopters. As we start to scale up, those definitely gonna come below a hundred dollars.”
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