LearnVest got millions of users spending only tens of thousands on marketing
Alexa Von Tobel · "$375M Exit: The Alexa Von Tobel Startup Story Transforming Financial Literacy for Millennials!" · Jul 24, 2024 · at 21:02
Alexa Von Tobel describes LearnVest's organic growth and acquisition strategy before being acquired by Northwestern Mutual.
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“And Josh, we spent nothing on marketing. It wasn't like we had a million dollar a year marketing budget. We spent Tens of thousands of dollars. Nothing in the rearview mirror to build a user base of millions of users.”
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