Assertion certainty 4/5 debate potential 1/5

Locker reports 2,000 DAU, 11,000 MAU, and 30-minute daily user engagement

Christine Locker · $3M on the Line! Can AI-Powered Shopping Assistant Disrupt E-Commerce with Social Shopping Startup? · Nov 16, 2023 · at 7:36

Christine Locker shares user traction and engagement metrics for social shopping platform Locker with investors on The Pitch.

0:00 / 0:15exact quote · 15.3s
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“Yeah, so we have 2000 daily active users. We're at 11,000 monthly active users, and of those users, the engagement we know is that they come to the platform and spend an average of 30 minutes a day, whether they're browsing the Discover feed, their own profile, or other shoppers' profiles.”

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More from Christine Locker

Opinion
Locker Founder: LTK and ShopMy Gatekeep Influencer Curation and Earnings
“Platforms like LTK, ShopMy have gatekept who gets to be an influencer and curate and earn off of their recommendations.”
Christine Locker Mar 4, 2025 ▶ 6:31 #125 Locker: The Future of Online Shopping
Assertion Supported
Competitor Nate Raised Over $50M Before Shutting Down in January
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Disclosure
Locker Rejected a $1 Million Term Sheet at a $5M Valuation
“We received a term sheet while I was on my honeymoon from a fund. The one thing with the term sheet is that the terms were not agreeable. It was a million dollar term sheet for a five million dollar valuation. So we ultimately ended up walking away from that t…”
Christine Locker Mar 4, 2025 ▶ 18:34 #125 Locker: The Future of Online Shopping
Assertion Supported
Locker Founder: 85% of US Consumer Spending Is Driven by Women
“85% of consumption in America is, like, driven by females, so it's the woman buying for the house, it's the woman shopping for her partner, and so it's definitely not speaking to the pain points, per se, of those investors”
Christine Locker Mar 4, 2025 ▶ 21:06 #125 Locker: The Future of Online Shopping
Insight
Locker: Saved product links create high switching costs for shoppers
“Once you capture a user and now that's their memory bank of all the things that they want to buy to then have them switch over to a different platform, it's, I've got all of my favorite things that I shop in there. So now you have a hundred links, like, It wou…”
Christine Locker Nov 16, 2023 ▶ 14:01 $3M on the Line! Can AI-Powered Shopping Assistant Disrupt E-Commerce with Social Shopping Startup?
Assertion Not checkable as stated
Locker Reaches 40,000 Users and 1 Million Saved Products
“Our 40,000 users have organically saved over one million products to the platform”
Christine Locker Mar 4, 2025 ▶ 3:19 #125 Locker: The Future of Online Shopping
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